If you’re an online teacher who offers professional development classes to educators, this article from an Ask a Tech Teacher contributor will help you understand the basics of using SEO to reach those who need your expertise. It explains SEO, discusses the importance of keywords and backlinks, and more.
SEO Tips for Online Education | Reach Students With SEO
Online education is getting popular day by day but reaching the applicants and students is crucial in the online education industry. There are so many online courses available on the internet these days and being among the top searches of any search engine has become a challenge. But it is also the only way to reach out to your potential students.
It is very simple, if your online course shows up on the first page, it will have a chance to reach students but if your page is ranked on the second or third page, students might never see it and they won’t signup for it.
The keyword “online education” has 14800 search hits per month. This is enough to understand that online education is trending and why your online courses should be on top of the search engines. But how to secure a top spot?
Well, the answer is SEO.
Here, we are going to discuss what is SEO, how it can be used in the online education industry, and how SEO campaign is done.
What is SEO?
SEO is a way to use relevant keywords for your business and secure a top spot on the search engine but there is more to it than just the keywords. It uses other strategies including content creation, strong link building, fast speed, and user-friendly layout among other things.
What is an SEO campaign?
All search engines have their own algorithms that evaluate the content on the website and then do the ranking based on how helpful and beneficial these links will be to their readers. If the idea is to be ranked no.1, there is got to be unique and relevant content with powerful backlinking.
Keyword research: The first and foremost thing for SEO strategy is to find the relevant keywords. You need to look for keywords that your audience use for their search. This will help you create content for your online education course. There are plenty of tools to find keywords.
Unique content: Once you have found the right keywords, it is time to come up with unique and relevant content. Make sure your content is properly organized, makes sense, and beneficial to its readers. This will give you a chance to rank on top.
Backlinks: You also need to build up backlinks. These links connect your website to other strong websites and if the links are good then it will establish quality for your website. And when your website linking is strong, your website will rank among the top searches.
Usability: Besides these, you need to come up with user-friendly navigation, attractive design, and speed.
For any online education course, the right SEO can boost your web traffic, it can create brand awareness and saves you a lot of money.
To launch an SEO campaign, it requires extensive knowledge and time and not everyone has the right skills, so learn more about SEO services in Canada by hiring the Vancouver office of Seologist SEO company. They have a team of SEO experts that are equipped to maximize your SEO campaign benefits.
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Jacqui Murray has been teaching K-18 technology for 30 years. She is the editor/author of over a hundred tech ed resources including a K-12 technology curriculum, K-8 keyboard curriculum, K-8 Digital Citizenship curriculum. She is an adjunct professor in tech ed, Master Teacher, webmaster for four blogs, an Amazon Vine Voice, CSTA presentation reviewer, freelance journalist on tech ed topics, contributor to NEA Today, and author of the tech thrillers, To Hunt a Sub and Twenty-four Days. You can find her resources at Structured Learning.